Conclusion
All insights in this report are the result of responses from hundreds of freelance content marketers and marketing leaders, collected over the course of several months.
The data was then analysed and organised into a comprehensive package that we believed will help organisations and freelance creators alike lay a foundation for short- and long-term success. Core to that success for both sides – managers and freelancers – our research reveals, are reliability and communication. These are topics that reveal themselves in essentially every section of our report, and as such are fundamental to developing and maintaining professional relationships.
The war for talent is also an area of focus, with many organisations struggling to find the distributed talent they need – and freelancers often not having the time to juggle yet another client.
Respondents
Countries
This is all the more reason for organisations to strive to develop long-lasting relationships with freelancers that work well within departments or teams. They may not be a full-fledged part of a company, but they are nonetheless essential players in content production – possessing deep insight, talent, and new skills that can be as or more valuable than in-house team members.
This, however, requires commitment from both organisations and freelancers themselves – as they develop ways of working that are mutually beneficial to all involved, setting them up for years of continued success and innovative approaches to content creation.